As it turns out, the Patent Office refusing to register the trademarks for the Washington Redskins means less than you might think. Largely it means that the federal government will no longer actively protect the trademark. It doesn’t mean the team can’t use the name or sue to keep its use in its own hands. Read here for how all that’s broken down. (h/t: Ace) So the lively twitter hashtag #NewRedskinsName will probably amount to naught.
But, there may yet come a point when the team’s owner tires of these shenanigans (especially if he reflects on how his stated intent of the use of the name will never be afforded the same courtesy as the stated intent of Liberals in Good Standing like Stephen Colbert), and decides that he wants news reports on his team to concern themselves with their most recent playoff failure instead of the racism-dissociation kabuki de jeur. To that end, I offer these suggestions for a new team name, depending on how Mr. Snyder wants to put an end to the matter:
1. If Mr. Snyder wants to change as little as possible, while flying under the PC radar:
Advantages: You can probably keep the same logo and mascot (after all, who is to say that the stately Native American bust on the helmets isn’t a Potomac?). If the University of Florida is allowed to call itself the Seminoles, this should fly. You might get the leadership of the 500 current members of the Patawomeck tribe to sign off on it, just to seal the deal.
If he want to be obnoxious about it: change the team logo to resemble one of the warrior indians from this picture:
Edit the white woman out, of course, just make the guy look as badass as all football mascots are supposed to be. I’d go with the one on the right.
2. If Snyder Wants to Illustrate What it Would Actually Look Like if Football Team Names Were Intended to Disparage Their Subjects:
Advantages: This could be a fun exercise in protest theater. The mascot could be someone dressed up as the College Liberal meme to the left, who could march up and down the field holding “Down With This Sort of Thing”-type signs. The coach should throw out his red flag -regardless of whether he’s used up his challenges – every time he deems the other team has played “insensitively”. Instead of Cheerleaders, they could have Discourse Providers, who would spend halftime lecturing the fans about how horrible they all are, before ritually flagellating themselves for whatever white or cisgendered privilege they happens to be holding onto (differently-gendered Discourse Providers of Color would naturally be excused from this).
If he wants to be obnoxious about it: whenever they make it to the Super Bowl, forfeit “in apology for America.” For bonus points, wait until after the coin toss to do it.
3. If Snyder Wants to Go Full Meta:
Advantages: Impossible to be officially offensive, yet contains as much gleeful obnoxiousness as the others put together. Grey helmets with no logo. Grey jerseys with darker-grey numbers and names on them. No mascots, no cheerleaders, no fight songs, no team spirit, and the offense should call the same play (up-the-middle play-action pass) every down.
If he wants to be obnoxious about it: Do it for one season, then go back to being the Redskins.