[Insert Mayan Calendar Joke Here]

The Romney campaign doesn’t seem to know how to respond. For centuries, business leaders have been inept when writers, intellectuals and politicians attacked capitalism, and, so far, the Romney campaign is continuing that streak.

One thing is for sure. As Arthur Brooks of the American Enterprise Institute has said again and again, it’s not enough to say that capitalism will make you money. You can’t fight what is essentially a moral critique with economics.

Romney is going to have to define a vision of modern capitalism. He’s going to have to separate his vision from the scandals and excesses we’ve seen over the last few years. He needs to define the kind of capitalist he is and why the country needs his virtues.

Let’s face it, he’s not a heroic entrepreneur. He’s an efficiency expert. It has been the business of his life to take companies that were mediocre and sclerotic and try to make them efficient and dynamic. It has been his job to be the corporate version of a personal trainer: take people who are puffy and self-indulgent and whip them into shape.

That’s his selling point: rigor and productivity. If he can build a capitalist vision around that, he’ll thrive. If not, he’s a punching bag.

Throw in a bit about defining your terms and that could be any Protein Wisdom post. Which is to say, any post that Jeff tosses off when rather torqued about the philosophical pre-surrender he sees in the Romney campaign, as opposed to something earnestly and seriously written, such as this heavy swipe at the errors of Scalia’s textualism.

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