Lileks at his profound best.

While most blogs weren’t deathless examples of great writing, there was the opportunity for individualism, and you don’t get that from a Pinterest page. You don’t get it from a feed of things snipped and reblogged and pinned and shoveled into The Feed. The web turns into bushels of confetti shoveled into a jet engine, and while something does emerge out the other end, it’s usually made impressive by its velocity and volume, not the shape it makes.

All web sites are becoming the same web site. They look the same, they swipe the same, they beg you for subscriptions the same. The noise has become so great that I took February off of social media and I haven’t missed Facebook once. Not. Even. Once.

Content is King, we are told. But the rat at which the content is consumed seems to make the consumption the point rather than the content itself. I can read a thousand articles on Medium in a day; how many of them will really stick with me?

The same can be true of blogs, of course, but whenever I found a blog I liked, I almost always wanted to read everything that they had. Whereas I couldn’t remember the name of anyone who’s “written” any Buzzfeed listicle I’ve gif’ed through if you paid me.

The medium is becoming the message. Which bodes not well, now that the FCC has made it a public utility.