Good Post at madgeniusclub about making sure your readers are getting the cues you’re giving them, and more importantly, not reading cues that you don’t intend to be there:

You need to be aware that if you’ve got a strong mystery plot, you should be putting in the cues for the red herrings and the real culprit and all the other little goodies mystery authors tease their readers with. Similarly, if your epic fantasy does not have a strong romance subplot, take the time to make sure you aren’t throwing romance cues at your readers. That will just make the more romance-oriented ones unhappy. It could well make the non-romance readers unhappy too, because these cues are deeply embedded in our culture.

This may raise the hackles of those who want to bust out or overturn the tropes or expectations of genre, but you can’t do those things unless you know what the tropes are and how they are used.

The author, Kate Paulk, is one I’ve read before. Her Impaler starts out as a historically-grounded Vlad II-as-a-Vampire story, and then goes someplace completely unexpected with it. It confounds your expectations in a good way. When I read it, I kept thinking the story could not possibly be going where it is, and I felt a little confused, but I kept reading. The characters were sufficiently developed, and sufficiently interesting, that I wanted to know what was next even as I found myself wondering why the trope I had expected was not arriving. Plus, a great closing line. If you like a good broody vampire prince tale, you should check it out (click the link to buy on Amazon).