Doing the chattering class a favor.

If authors are dead set on publishing these types of pieces, then the least we can do is take a moment and work out the perfect template. This way, the argument gets made, the author gets paid, and audiences can breathe a little easier knowing that they aren’t actually missing anything if they don’t click. Film criticism moves a little closer to its future as a perpetual motion machine that chugs continuously on without outside interference. Let’s give it a shot.

Read the whole thing, and learn what not to do.