“First Man” has a Lot of Advertising, and Variety Thinks That’s Worth Knowing

No, really. This is a real article.

In this week’s edition of the Variety Movie Commercial Tracker, powered by the TV advertising attention analytics company iSpot.tv, Universal Pictures claims the top spot in spending with “First Man.”

Is there some kind of contest for this? An award? Is there a reason I should devote a single brain cell to the fact that a studio spent more money advertising a particular film than other studios spent on other films? Is this the NFL Draft of the movie industry?

I hate the NFL Draft. Not because it exists, but because people get all excited to watch it. People find football teams picking football players entertaining. And the drama of whether this althete or that althete goes First Round or Second Round, and how the crap teams trade picks to the good teams and…

Oh-my-god-who-the-hell-cares

Anyway…

My initial prediction on First Man, in my previous post on next years Oscars, was to say that it will do decent box office and not get any nominations. I’m now going to say that some of the minor controversey about it not showing the American Flag could be sufficient among the Right-Thinking Folks to punish the sansculottes by giving it some Oscar Buzz. Mike Pence would hate that, right?

And that’s all that matters.


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