What does it mean when a movie doesn’t do well?
It means it didn’t “find an audience” it didn’t appeal to enough people. Not that it doesn’t appeal to anyone. How much is “enough”?
To make money.
Now, I suppose that Christian Toto is right enough in his overall explanation for why Birds of Prey didn’t find its audience. Get Woke, Go Broke and all that. You can’t build an audience by deconstructing it.
But I’ve got a more direct explanation for why no one went to see Birds of Prey:
Real quick, what’s the difference between Wonder Woman and Harley Quinn?
Wonder Woman is a hero. Harley Quinn is nuts.
Harley Quinn is not a character to build a movie around. She will not stay put in a protagonist’s role. Like the Joker she serves, she is at her best when protean and chaotic, performing cunning tricks for dastardly purposes. She’s not the Good Guy.
Now, you can make a story for how people become Not Good Guys. Joker had a big success with that. It can be done. People like Harley Quinn because she’s murderous and silly, an entertaining package in a Rogue.
But she’s not a hero.
So you end up putting a bunch of secondary characters around her, to give it that Avengers vibe that everyone loves. But The Avengers works because everyone knows Iron Man, Thor, the Hulk, etc. They are top-tier Marvel characters. Who the hell is Cassandra Cain? How niche is Black Canary? These are not box-office draws.
If Suicide Squad had left people with good feelings, there would have been a bigger audience for Birds of Prey. But even though Suicide Squad made money, it was a disappointment. So as much fun as Margot Robbie is in the Harley Quinn suit, the audience for her movie among fans is not as big as it could have been. Throw some sMaSH tHe pATriARchY on there, and you’ve got a recipe for “nah…”.