While strong in reality, appear to be weak; while brave in reality, appear to be cowardly.
I mentioned this the Twit-spat that Justin Bieber started with Black Keys Drummer Patrick Carney the other day. I only marginally cared because I’m a Black Keys fan, and I never intended to pay it further mind. But Patrick Carney has come up with a Sun-Tzu level response to being Twit-mobbed by Beliebers:
I am bieber now. RT @karina___bieber: @patrickcarney OMG YOU LOVE @justinbieber ????
— Patrick Biebe Carney (@patrickcarney) February 16, 2013
Does one argue with an enraged, irrational crowd of cultists? Of course not, because argument has no effect on them; one may as well argue with the tides. What you do is use their fury against them. Bend with the winds, and they pass through you.